Last Updated: 28th February 2026

Attitude Charter (“we”, “us”, or “our”) is a luxury powerboat charter business. We’re committed to protecting and respecting your privacy, and to being transparent about how we handle personal data. This Privacy Policy explains how we collect, use, and protect your personal data when you visit attitudecharter.com (the “Website”), book our charter services, join our mailing list, or communicate with us.

This policy is drafted in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Important Information and Who We Are

Attitude Charter is the data controller responsible for your personal data. Our services involve providing luxury powerboat experiences, including the 2.5 Hour Signature Escape, 4 Hour Coastal Experience, All-Day Private Charters, and Island Dining Trips.

If you have any questions about this Privacy Policy or our data practices, please contact us via the contact details provided in Section 10.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, including:

  • Mailing List Data: Your name and email address when you sign up to receive marketing emails from us.

  • Enquiry and Booking Data: Your name and contact details (such as email address and telephone number) and any information you choose to include in your message or booking request (for example preferred dates, group size, or dining venue).

  • Identity Data: Name, title, and company name (specifically for corporate clients and event planning organisations).

  • Contact Data: Email address, telephone number, and billing address.

  • Transaction Data: Details about payments to and from you and other details of services you have purchased from us.

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, and other technology on the devices you use to access this Website.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your details by filling in forms on our Website (Mailing List Sign-up, Footer Contact Form, or Main Contact Page) or by corresponding with us by post, phone, or email.

  • Automated Technologies: As you interact with our Website, we may automatically collect limited Technical Data about your equipment and browsing patterns. We do not use tracking pixels (including Google, Facebook/Meta, or LinkedIn pixels).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Responding to Enquiries: To reply to messages, answer questions, and provide quotes or availability information.

  • Performance of a Contract: To process and deliver your charter experience, manage bookings, take payment where applicable, and communicate logistics such as pick-up locations (e.g., Lymington Harbour Master pontoon).

  • Marketing: To send you updates, news, and exclusive offers via our mailing list where you have chosen to opt in. You have the right to withdraw consent to marketing at any time by contacting us or using the "unsubscribe" link in our emails.

  • Legitimate Interests: To improve our services, manage our relationship with you, and ensure the security of our operations.

5. Disclosures of Your Personal Data

We do not sell your personal data. We also do not rent it out or trade it. However, we may share your personal data with:

  • Service Providers: Third-party providers who provide IT, system administration, and email marketing services (for example, Mailchimp, an email distribution platform for our mailing list). These providers process data on our instructions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those employees and third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, insurance, or reporting requirements.

  • Marketing data (mailing list): We keep this data until you unsubscribe (or otherwise ask us to stop sending marketing).

  • Enquiry and booking records: We keep these for 7 years for tax and insurance purposes.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and whether we can achieve those purposes through other means.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure (delete) of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent (for example, for marketing).

If you wish to exercise your rights (including to access, correct, or delete your data), please contact us.

9. Third-Party Links

This Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Contact Details and Complaints

If you have any questions regarding this Privacy Policy or our data handling practices, please contact us via our main contact page.

You can also write to us at:

Attitude Charter, 23 Ensign Yard, Ampress Lane, Lymington SO41 8QY

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

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